THE WORLD OF DSFuturistic elegance, pure lines and technological perfection… At its debut at the Paris Motor Show in 1955, the DS 19 set every heart pounding... An eternal passion was born.
Officially created on 1st June 2014, DS became a brand in its own right, affirming its ambition to embody the know-how of French luxury into the automotive industry.
The DS Automobiles brand is built on exceptional heritage, that of the DS 19 launched 60 years ago. This legendary car conveys the values of innovation, excellence and avant-garde.
Two letters establishing the credentials of automotive haute couture. The name of a brand that was ̶ naturally ̶ born in Paris, the capital of refinement and avant-garde design. Today, as yesterday, the innovative spirit of DS is present in every new model leaving the workshops.
Welcome to DS.