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DS Store Eglinton nears completion

Posted on 15 Feb 2018
DS Store Eglinton nears completion

If you have visited us in Eglinton lately the new luxury showroom will not have escaped your attention. It feels like yesterday that we were selected to be the sole representatives of DS in Northern Ireland and began to plan for the Northwest’s first luxury showroom. We broke ground in September and we are just putting the finishing touches to the building now as I write this I do so with an air of excitement and anticipation all the pieces that seemed so far away are coming together quickly now in the run up to March 2018 when we will formally introduce you to the brands new flagship model the DS7 Crossback and open the DS Store Eglinton to you the public. Those of you who joined us at our DS7 Crossback preview event back in October will have already had a taste of what’s planned, and I think that everyone has unanimously agreed DS is something special. As the only DS Expert advisor on the emerald isle I have had the privilege of being included in all that DS has in store with a brand-new model every year for the first six years starting with DS7 Crossback the future looks bright and it is my honour to be involved. Here at J C Halliday & Sons we have embraced the new brand with both arms being the first independently owned DS Store in the UK and the first store on the island of Ireland, to quote our prestigious brand “we are the Avant guard, We discover the way, open the way, Light the way, Clear the way, shape the way but never ever follow the way".  

Thanking you in anticipation

Yours faithfully

Gary McWhirter

DS Expert advisor

DS Store Eglinton